11-21 | Pink Friday - November 21st

Come celebrate Pink Friday with us! Pink Friday is a nationwide event dedicated to celebrating and supporting small and local businesses. Established in 2020, it takes place annually on the Friday before Black Friday, encouraging shoppers to discover and support small retailers first during the holiday season.

Pink Friday highlights the value of community, urging shoppers to invest in the vibrancy and diversity of their local economies before turning to big-box retailers.

• Purpose: To shift consumer focus to small and local businesses during the critical holiday shopping season, highlighting their importance to the community.
• Timing: Occurs on the Friday before Black Friday.
• Goal: To give small businesses a chance to showcase their products, tell their stories, and generate early holiday sales.

Slogan: Uses the hashtag #SupportSmallFirst.

Origin: Founded in 2020 by The Boutique Hub to help independent retailers, especially during the challenges of the COVID-19 pandemic.